This store display advertises the "Free Poster Offer" promotion found on some figure packaging. The image on the store display mirrors that of the poster itself with the exception of the diagonal banner detailing the specifics of the offer. The four sides of the display are made to fold back at a 90 degree angle. A thin adhesive strip located on the bottom flap allowed for attachment to a store shelf. A similar style display was used by Kenner to advertise a free ROTJ poster offer. The example shown here is the only one I've seen over the years. It originated with a former Kenner employee, so it is plausible that the display was never released. A proof sheet for this display can be viewed HERE.