Lex Luthor: 1st Series 12-Back (Steppenwolf Offer)
Kenner definitely released Lex Luthor on two of the three different card styles for the 1st series action figure assortment. To date I've failed to document Lex Luthor on the 12-back "Free Poster Offer" card style. One of the two 1st series Lex Luthor card styles, shown above, is the 12-back card containing the "Steppenwolf Offer". Sending in five proof-of-purchases entitled young collectors to a free Steppenwolf action figure along with a small record entitled "The Darkseid Saga" and rebate coupons. The promotion was offered by both Kenner and Kenner Canada. Kenner released all twelve first series characters on this 12-back card style.
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