Super Powers Logo Concept Artwork





Early in the Super Powers line's development a series of hand-drawn pencil logos were illustrated to nail down what would ultimately serve as the final logo for all packaging, advertising, etc. A series of 24 logo drawings were completed; each offering an interesting glimpse into the logo's development.

The second image shows a close-up shot of the artwork itself. It's difficult to identify many elements from the final logo in this rendition with the exception of the word "Collection" being included in the logo. The somewhat bubbly shaped font looks much more pre-school style on this one, so I'm glad Kenner didn't chose this direction for the logo.

Thanks to the foresight of a former Kenner employee, twenty-four conceptual logos among other packaging prototypes were saved from Kenner's obsolete files. The logos were publicly auctioned on eBay throughout 2010 affording me an opportunity to add several to my personal collection.

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