Super Powers Logo Concept Artwork

Early in the Super Powers line's development a series of hand-drawn pencil logos were illustrated to nail down what would ultimately serve as the final logo for all packaging, advertising, etc. A series of logo drawings were completed; each offering an interesting glimpse into the logo's development.

The second image shows a close-up shot of the artwork itself. The orientation of the "Super Powers" graphic text in this design appears very similar to that of the final logo and the word "Collection" once again appears in the logo. Other than those two similarities, this conceptual design differs substantially to my eye. The inclusion of a ribbon to provide a sense of three-dimensional appearance is quite interesting. Notice that some white out has been applied near between the letters "P" and "O" and also between "R" and S" in the word "Powers".

Thanks to the foresight of a former Kenner employee, a series of 24 conceptual logos among other packaging prototypes were saved from Kenner's obsolete files. The logos were publicly auctioned on eBay throughout 2010 affording me an opportunity to add several to my personal collection.

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