Shazam Protomolded Figure


Shazam Handpainted Internal First Shot




Here we see one of the Super Powers 3rd series line's most popular characters, Shazam, in preproduction form. This internal first shot is entirely hand painted as the title implies. I find hand detailing lends any prototype a much more brilliant appearance than the production counterpart.

Internal first shots were created in house at Kenner using low yield aluminum molds. One distinguishing characteristic is the milky white plastic employed in their creation. IFS's never possess dates, copyright information, or footholes. These prototypes were specifically used as paint masters, catalog/photography samples, and trade show display pieces.

The above picture provides a comparison with the production figure. The prototype stands on the left, while the production figure stands on the right. Side by side, the prototype's brilliant hand detail is strikingly evident. Although not apparent from the photo, the Shazam internal first shot exhibits glue remnants on the foot bottoms, signifying it was likely used as an industry show display model or possibly a presentation piece during internal Kenner line review meetings.

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